BID A C
R
Online Car Auction App UX / UI
Problem Statement
One of the biggest deterrents while buying or selling a used car is the hectic process that follows, from finding the best deals , comparing the cars to inspecting the car and the communication with the user.
Possible Solution
A digital solution where the users can sell or buy the car of their choice hassle free, safe and conveniently , and get all the details of the car. The users can place a bid on the vehicle they wish to buy .
Timeline : 3 months
Tools Used
Adobe Xd
Adobe Photoshop
Adobe Illustrator
Miro
Google forms
Design Process
DISCOVER PHASE
Executive Intent
This project is all about helping users buy their desired cars through the process of online auction . Users can browse through all the deals and select the car of their choice . In addition to that they can also get all the details of the car and also an detailed inspection report by a mechanic team .
Target Audience
Gender : Male , Female , Transgender
Profession : Working and Non - working both
Age group : All ages
Technology Constraints
Internet ,smart phones are required
Major Competitors
Car dekho , Truebill , Copart , Vehicle Duniya
Features
Auctions by Car dekho
Auctions by True bil
Copart
Vehicle Duniya
Account
Free Registration
Chat
Modern Theme
Usability
Tutorials
Filters
Customer Support
Live Stream
Car Details
Ad Boost
Inspection report
Competitive Analysis
High User Experience
High Features
Low Features
Low User Experience
Quantitative Analysis
I did an online survey using Google forms to observe any pattern and similiarity in what potential users want. A total of 25 people responded which assisted in frame the problem correctly
What is your age?
What do you do?
Do you own a car or bike?
How do you look for an used car?
Are you familiar with process of Online auction?
How do you inspect a car?
What is your age?
What do you do?
Do you own a car or bike?
How do you look for an used car?
Are you familiar with process of Online auction?
How do you inspect a car?
When buying a used car what do you focus more?
10(40%)
Service
23(92%)
Price
25(100%)
13(52%)
17(68%)
13(52%)
Condition of the car
Year of manufacture
Kilometers covered
Location
When using a car sale app what would you like to be improved?
Simple process
18(72%)
12(48%)
13(52%)
11(44%)
17(68%)
24(96%)
21(84%)
Easy payments
All the details
Overall User interface
Comparisons
Inspection reports
Easy communications
Analysis of the responses recieved
DEFINE PHASE
User Persona
I created two different user personas based on the target users group and all the information
gathered by the research . I was able to create two fictional characters who represent the target
user group.
" I don't understand cars and I can't
answers any questions about mine.
It makes me feel uncomfortable. "
Susan
Working professional
Single Female , 28 years old
Technology
Tech Saavy
Time Spent on technology
Personality : Fun , Driven , Quiet
Leanne is working as physiotherapist in a
hospital far from her home. She enjoys the
added responsibility her job has brought.
Leanne feels a little at a loss . She doesn't know
anything about cars .She is also suspicious of
people taking advantage of her and taking all
of her money
Leanne drives an old Hyundai I20 her parents
gave her when she was in high school . She
always drives it to her work . She doesn't
have lot of additional expenses and she feels
the need to upgrade her car and sell her car.
Earlier her parents would her with the car now
her parents are old and bed driven , Its not
convenient to ask him about cars.
Knowledge
on Cars
" I feel the process of online auction
is complex and unsafe , I don't have
much idea on how it works. "
Sam
Automobile dealer
Married Male , 34 years old
Technology
Tech Saavy
Time Spent on technology
Personality : Passionate , Calm , Quiet
Sam is involved in the automobile business
from the last 10 years . He is a married male
and has a hard time managing his business.
Sam needs his work load to be reduced and
everything to be organised in the tap of a
button and the entire process needs to be
simple.
His current process is Sam uses social media
to inform his customers about new deals and
cars . He needs to respond to each individual
queries , read the full chat , inspect the cars .
Sam feels the entire process is hectic and time
consuming. Sam doesn't have knowledge on
how online car auction works and feels it is
complicated and unsafe .
Knowledge
on Cars
IDEATE PHASE
User Flow
Search app on
Playstore
Install app
Login Page / Sign up
New Ad
Details ,Images
Existing Ad
Saved Ad
Place a Bid
Special offers
Catalogue
Notifications
Chats
My Ads
Profile
Explore products
Already logged in?
Yes
No
Create account
Home Page
Product Page
DESIGN PHASE
Lo-Fi Wireframing
Once I organised all the insights from the ideation phase. I began to design the app.
To start this process I began to sketch several of main screens. This allowed me to
quickly explore several concepts for the app layout.
HI-Fi Wireframing
My Learnings
It was a fun yet quite challeging experience working on this project, also thanks to all the people who agreed to give me their valuable time for my research. Learnt lot about diversity of opinions which eventually taught me the Importance of User Research
Various new concepts got added to my UX process I learnt all of them during the process, & it added lots of value to the research data I collected. It narrowed down the process a lot.
I Learnt importance about asking appropriate questions to users, to get the correct data.
Also learnt lot of new features and tricks with Adobe xd which can definitely improve my work on the next project I will work on. And can make the process faster in future.
And most importantly I learnt "no design is perfect, there is always improvements
Future Concepts
Guide Bot
Adding a guide bot so the first time
users can have a better understanding
of how the app works.
Gamification
Adding points or credits on referring a new
person , these points can be further used for
scheduling the car inspection or Ad boost.
Chat Bot
Adding a customer support chat bot to
interact with users if they need any
help.